Hey fam -

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WORK has been beating me up these past few months. So many changes in our team, my travel and bandwidth, and building up new companies (more on this in 2025).
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With that said - my writing got a bit neglected.

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Through my travels (Tokyo, Iceland, Mexico, New York, Florida) I’ve been able to reflect and think a lot and I want to share some of these with you.

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As always, please reply as this is one of my favorite things to do because I get to have intimate conversations with the ~500 of you here. All of my other email lists are 40,000+ and crowded. I launched this (selfishly) to be a bit more open and to learn and build relationships with you all.

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Lets get into it
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// Be the best

Don’t set yourself up to enter the market to be the cheapest. Enter the market to be the best. What are you the best at? Truly, what are you the top 1% in.
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If you want to win, you need to be the best.
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If you want to dominate, you need to be the best in a market that is high in demand.

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Reply and tell me what you’re the top 1% in. I’m always looking to suggest folks to my clients and/or team up with world class folks.

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//Who's the best you know?

Every day I get a question about “what's the hacks to do X”. Generally, this is about social media.
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I never answer these questions. Because no one wants to hear my answer.
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There’s no hack. Just do it.
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Think about it - who’s someone you know that you’d invest money in and KNOW you’d get a return back.

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You’re probably not betting on this person because they know all the “hacks” - you’re probably betting on this person because of their resilience, their discipline, their consistency, their commitment, their leadership, etc.

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Want to win? Reverse engineer the traits of the people you look up to.
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The playbook already exists in the people who are winning. You don’t need a hack. Follow their lead.

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// Ichiego Ichie

I was in Japan for 12 days a few weeks ago and had a lot of major resets. It was my 2nd time out there and I was reminded how much I love it.
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I was introduced to this idea – Ichigo Ichie.

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It changed my life.

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​I wrote about it here - go check it out.

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Alright fam, thats all I have for you tonight. Keep it short and sweet.

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Let me know -- how y'all's September is going? How's business going? What are some things you’ve been reflecting on recently?

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Have a great week

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🧡✌🏾

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