Hey there - I just dropped a video about Ashton Hall - the fitness influencer who's got everyone talking about his "cringe" morning routine. You know the one... Banana peels on his face. Ice water dunks. Saratoga water product placements. But while everyone's busy laughing at him, I'm looking at his numbers: That's more than most doctors and lawyers combined. This isn't just about a viral moment. It's about what happens when you master the attention economy - and the Triple S framework that's helping him convert that attention into serious revenue. In my breakdown, I show you:
CEOs spend millions trying to get the reach this man created with a banana peel. It's not about being ridiculous - it's about understanding how to make people stop scrolling. 👉🏾 Watch the full breakdown here Remember what I always say: In the attention economy, being overlooked is the only real failure. To your strategic visibility, Kasey P.S. In the video, I break down exactly how Ashton's "cringe" content is actually a sophisticated application of my Triple S framework - Stop, Stay, Share. The same framework I use with my Fortune 500 clients. |
We are all MORE THAN whatever label this world puts on us. By day I'm a CEO, but outside of that I'm just a person trying to figure out life. I write about interesting findings, ideas, and advice helping me navigate business and life.
Happy Sunday fam - Its been a minute since I've come here and just shared some thoughts. Well, lets do it. I have a lot to update you all on. Update #1: I just finished a 10-day smoothie fast. No sugar. No processed foods. Nothing but green smoothies and some boiled eggs, fruit, or raw nuts if I got hungry. Why did I do this? Because I was ready to unlock another version of myself. We kicked off Brick By Brick and I've been blessed to work hands on with 15 founders to help them build their...
Holy cow - Something wild happened... Last week, I accidentally broke LinkedIn (in the best way possible) after grinding out content for a full year. The results? Mind-blowing: 7M organic impressions (not a typo!) 6,000 new followers overnight My DMs are EXPLODING with interview requests My calendar is packed with dream clients Want to know the wild part? That viral post only took 45 minutes to write (with a little AI sauce). I just recorded a behind-the-scenes video showing EXACTLY how I...
66 days. 66 days to lock in on that one goal you have and make it happen. This isn't one of those fear-mongering emails. It's a quick reminder to let you know that you have the PERFECT amount of time left to win this year still. ~70 days is the perfect amount of time to change your life. But only focus on ONE THING. What's that ONE thing you want to accomplish this year? Weight loss? Lock in on that diet and workout TODAY. Financial goal? Lock in on that budget and increase your income TODAY....