exactly how the saratoga water guy makes more money than your doctor


Hey there -

I just dropped a video about Ashton Hall - the fitness influencer who's got everyone talking about his "cringe" morning routine.

You know the one... Banana peels on his face. Ice water dunks. Saratoga water product placements.

But while everyone's busy laughing at him, I'm looking at his numbers:
→ 9 million Instagram followers
→ 5 million TikTok followers
→ 3 million YouTube subscribers
→ $250,000 monthly income (and growing)

That's more than most doctors and lawyers combined.

This isn't just about a viral moment.

It's about what happens when you master the attention economy - and the Triple S framework that's helping him convert that attention into serious revenue.

In my breakdown, I show you:

  • How he's positioned to make $5-10M in the next year alone (with the exact revenue streams)
  • Why traditional expertise without attention is becoming worthless
  • The specific elements of his "pattern interruption" strategy you can apply to ANY industry
  • Why "don't kill the part of you that is cringe, kill the part of you that cringes" might be the most important business advice of 2025

CEOs spend millions trying to get the reach this man created with a banana peel.

It's not about being ridiculous - it's about understanding how to make people stop scrolling.

👉🏾 Watch the full breakdown here

Remember what I always say: In the attention economy, being overlooked is the only real failure.

To your strategic visibility,

Kasey

P.S. In the video, I break down exactly how Ashton's "cringe" content is actually a sophisticated application of my Triple S framework - Stop, Stay, Share. The same framework I use with my Fortune 500 clients.

More Than

We are all MORE THAN whatever label this world puts on us. By day I'm a CEO, but outside of that I'm just a person trying to figure out life. I write about interesting findings, ideas, and advice helping me navigate business and life.

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