Hey there -

Whew. . . what a week.

I don't have fancy strategies to share today - today is a rant. But I'm sharing because I want to normalize the season we're in.

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This week drained me.

> I traveled to 3 cities

> Had meetings from 8 am to 8 pm most days

> Had to cancel 5 meetings

> Got an average of 5 hours of sleep

> Ate like trash

> Never missed a workout

> Had to do labor cuts within our company

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The grind that I’m in feels like 2021.

2021 was my first year as a full-time entrepreneur - and boy, was it a grind.

I vowed to never work that hard again, but here we are.

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Although I’m playing at a different level than I was in 2021, I’m back in extreme grind mode.

I know I’m not the only one.

I was talking to a client and she said, “Right now is just a season of investment. And it’s not a money investment, its a time investment.”

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Bingo.

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This season is requiring a lot more TIME for leaders than any other season (since ~2011).

I say this to say, it’s the season we’re in.

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We’ve been spoiled for the last decade(+), especially online entrepreneurs and creators.

The economy was up, supply was low, and money was flowing.

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If you’re feeling like everything is changing right now, it is.

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I hate to break it to you, but this season requires 10x more to win.

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But there is a silver lining.

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The ROI of hard work is 10x more than it has been over the past decade.

When the battle gets harder, more people leave the arena.

Views are down, so people will stop creating.

Sales are down, so people will close up shop.

The traditional funnels, webinars, and challenges don’t work anymore so people will quit altogether.

You get the point.

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When the going gets tough, most quit.

The ones that stay in, have a greater opportunity to win.

Timing and luck has been on our side the past 10+ years.

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The hardest workers didn’t get rewarded. The luckiest ones did.

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Good thing for you, hard workers are going to win this season.

Sacrifice today to reap the reward tomorrow.

Get to work.

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Kasey

P.S. A recent poll showed that 90% of millionaires work 50+ hours a week. I know “soft life” culture is popular (and I may get canceled for this), but If you want to win, you have to put in the work. It’s that simple.

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P.P.S This season won't last forever. Your rest will be greater if you put in the work now.

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